Turn trade partnerships into bookings
We plan and run co-op campaigns with tour operators, wholesalers and retail agencies, manage the budget and show you what each euro produced.
Why it matters
A lot of European travel is still sold through intermediaries. Operators choose what goes in the catalogue. Agents choose what to recommend. If nothing gives them a reason to push your product this season, someone else’s gets pushed instead.
A well-built co-op campaign gives them that reason. It combines your offer with a partner’s customer base and puts it in front of travellers at the point of sale.
What we do
- Partner selection
- We talk to your current partners and identify new ones whose customers match your product.
- Campaign design
- Seasonal offers, newsletter features, portal banners, co-branded landing pages, window displays, agent incentives.
- Negotiation and budgets
- We negotiate placements and co-funding, and keep spend inside the agreed budget.
- Materials
- Briefs, point-of-sale material and digital assets produced to each partner’s specifications.
- Results tracking
- Bookings where partners share them, plus visibility and engagement figures for every campaign.
In practice
Here is a typical example. A destination wants more French travellers in spring. We agree a campaign with a large French operator: a co-branded landing page, two dedicated email sends and displays in agency windows. Alongside it, we run an incentive for agents who reach a booking target.
What works in France may not work in Germany or Italy. In some markets digital placements perform best. In others, printed brochures and in-store displays still carry weight. We pick the format for each market based on how buyers there actually behave.
Who it suits
Destinations and DMCs that need visibility fast, hotels and resorts after catalogue placement, cruise and rail brands with seasonal offers, attractions aiming for group bookings.
Often combined with
Most brands we talk to already know their European sales could do more. Let’s start there.
For travel brands ready to invest in France and Europe. 30 minutes, no obligation.