Give the trade content it can sell with
We produce the material agents use to explain you and the content that makes travellers want to book, then keep it current.
Why it matters
Trade buyers and travellers need different things. An agent needs a one-pager that answers a client’s questions in two minutes. A traveller needs a reason to picture themselves there. A journalist needs facts and images they can use without chasing you.
We plan content for all three, in the languages of your target markets, and make sure it tells the same story wherever someone meets it.
What we do
- Trade materials
- Sales kits, one-pagers, fact sheets and training decks in local languages.
- Destination and product guides
- Structured so agents and journalists can find facts and storylines quickly.
- Photo and video
- Assets cut for sales presentations, press use, your website and social platforms.
- Social media management
- Content calendars, posting, community replies and monthly performance reviews.
- Repurposing
- One press trip becomes articles, social posts, newsletter content and training material.
In practice
A hotel group might need a digital brochure for agencies, a photo set for media and an Instagram calendar for seasonal offers. A destination might need a trade guide in three languages, short videos for YouTube and TikTok, and press fact sheets. A DMC might need operator decks and LinkedIn updates aimed at corporate buyers.
We track which content gets used and what gets engagement, then adjust. Material that agents never open gets rewritten or dropped.
Who it suits
Any travel brand whose trade partners, press contacts or travellers need clearer material than they have today.
Often combined with
How delivery works
- Deliverables
- Trade materials · Destination and product guides · Photo and video
- Cadence
- Monthly content calendar, materials refreshed each season
- What we need from you
- Brand guidelines, photo and video rights, product facts
- Approvals
- You approve targets, materials and any spend before we act.
Most brands we talk to already know their European sales could do more. Let’s start there.
For travel brands ready to invest in France and Europe. 30 minutes, no obligation.