One team for trade, press and content
Most brands buy sales, PR and social from different suppliers. We plan them as one programme so each part supports the others.
Why it matters
A buyer meets you at a trade fair, reads about you in a magazine a month later, then sees your posts. A traveller reads a feature, searches online and books through an operator. When those moments come from three suppliers who never talk, the effect is weak.
We plan trade, PR, content and digital together. A press trip produces content for social. A sales meeting is followed by the right materials. A campaign backs up coverage that is already running.
What we do
- One strategy
- A single plan covering trade, media, content and digital, with shared goals.
- One team
- One point of contact who knows everything happening in your markets.
- Coordinated timing
- Coverage, campaigns and sales activity scheduled to support each other.
- One report
- Results across every channel in one place, so you see the full picture.
In practice
A hotel group wants more bookings from Germany. The programme combines agency training, coverage in German travel media, targeted digital ads and content that leads with what German travellers value. Each part makes the others more effective.
This is how most of our clients work with us, usually through the Growth or Market Leader packages.
Who it suits
Brands that want results across several audiences and would rather manage one partner than four.
Often combined with
Most brands we talk to already know their European sales could do more. Let’s start there.
For travel brands ready to invest in France and Europe. 30 minutes, no obligation.