Know what every euro delivered
We show what was done, what it achieved and what we recommend next. Short reports, clear numbers, no padding.
Why it matters
Representation and marketing cost money, and you need to know what you are getting. A long list of activities does not tell you that. Fifty meetings mean little if none led to a follow-up.
We agree the measures that matter at the start, track them throughout and report them in a format you can share with your board.
What we do
- Agreed metrics
- Meetings, pipeline value, contracts and catalogue placements for sales. Coverage and reach for PR. Bookings and leads for campaigns.
- Monthly summaries
- Activity and results on a page or two.
- Quarterly reviews
- What is working, what is not, and where to move budget.
- Live dashboards
- For clients who want to see key figures at any time.
- Recommendations
- Every report ends with what we suggest doing next and why.
In practice
Reporting changes decisions. A DMC in Germany may find most interest comes from small niche operators, not large wholesalers, and shift its effort. A hotel group may see that posts about food and wellness outperform posts about rooms. A destination may find one operator delivers far more bookings per euro of co-op spend than the others.
Each of those findings saves money in the next cycle.
Who it suits
Every client. Reporting is included in all our work and packages.
Often combined with
How delivery works
- Deliverables
- Agreed metrics · Monthly summaries · Quarterly reviews
- Cadence
- Monthly report, quarterly review, live dashboard on Market Leader
- What we need from you
- Agreed metrics and, where possible, booking data from partners
- Approvals
- You approve targets, materials and any spend before we act.
Most brands we talk to already know their European sales could do more. Let’s start there.
For travel brands ready to invest in France and Europe. 30 minutes, no obligation.