A hand with henna knocking on a carved wooden door

More operators. More coverage. More bookings.

Representation, trade marketing and PR for travel brands growing in France and Europe. Run from Paris, by senior people.

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Your European sales are stuck between the fair and the follow-up.

You meet buyers at a fair and nobody follows up. Your PR agency lands a story the sales team never uses. The monthly report lists activity, not results.

The market is not closed. Sales, press and reporting were simply set up by people who never talk to each other.

  • Sales-only agenciesMeetings with no press behind them
  • PR-only agenciesCoverage with no sales behind it
  • LMDVTrade and press in one plan, run by one team
  • Follow-up over first meetings
  • Trade and press together
  • Senior people, not hand-offs
  • Results over activity
  • France as our home market

We work for both sides of your team.

Sales and marketing usually get separate agencies and separate reports. With us they share one plan.

For your sales team

  • Operators who know your productTrained sellers who can explain you in a minute.
  • A pipeline you can seeMeetings, leads and contracts by market, every month.
  • Follow-up that never slipsEvery contact hears from us within the week.
  • Catalogue placementYour product in the programmes travellers buy from.

For your marketing team

  • Coverage that sellsPress timed to support your sales meetings.
  • Content the trade usesKits and guides agents actually open.
  • One story everywhereThe same message to buyers, press and travellers.
  • Spend you can defendCampaign spend set against results, in plain numbers.

Three things we do, done properly.

Each one works on its own. Together they shorten the path from first meeting to booking.

01

Trade representation

Become a supplier European operators know by name.

We act as your sales team in Europe: we map the right operators and agencies, meet them regularly, train their sellers and run co-op campaigns that put your product in front of travellers.

  • Operator mapping and account plans
  • Regular meetings and follow-up
  • Seller training
  • Co-op campaigns
  • MICE introductions
More on this service →
Two monks in saffron robes walking past golden Buddha statues
Before

A stand twice a year. Leads that go cold. Operators who forget you between fairs.

After

A permanent contact in Paris. Every lead followed up within the week. Operators who call you first.

Case study · DMC entering Germany3 operators signed in a year
02

Press and content

Get covered where buyers and travellers read.

We find the story in your product, pitch it to the right journalists and creators, run press trips and produce the kits and content your partners use to sell you.

  • Story angles and pitching
  • Press trips
  • Creator partnerships
  • Trade kits and guides
  • Social media
More on this service →
A bowl of fresh ceviche with lime and coriander
Before

Press releases nobody opens. Coverage that never reaches the sales team.

After

Stories timed to your sales calendar. Coverage your sales team uses in meetings.

Case study · Destination entering France and Benelux+35% trade enquiries
03

Market entry and reporting

Know where to play, and what it returns.

We test your offer with real European buyers, adjust product and pricing, choose the distribution mix, and report every month on what your money produced.

  • Buyer feedback and product review
  • Pricing and packaging
  • Distribution mix
  • Monthly report
  • Quarterly review
More on this service →
A colourful stained-glass window opening onto a city
Before

Guesswork on which market to enter. Reports that list activity.

After

A product tested with real buyers. A monthly report with numbers and next steps.

Case study · Hotel group building agency sales in Benelux9 months to preferred placement

Why brands choose a specialist

Large global networks have reach. What they rarely have is time for one brand in one market. That is where we are built to win.

LMDV compared with large global networks
CriteriaLarge global networksLMDV
Who runs your accountOften a country office juggling many principalsThe senior people you meet on the first call
FocusAviation, cargo and retail alongside tourism, across dozens of countriesTourism brands growing in France and Europe, nothing else
Trade and mediaCan sit in separate departments with separate reportsOne team, one plan, one report
FranceOne market among manyOur home market, with a focus on luxury travel
Getting startedTypically multi-market, long-term mandatesOne market, one project or a 90-day plan
ReportingFormat can vary by country officeThe same monthly report: meetings, leads, coverage, return

Why LMDV, in detail

Project services

Not ready for full representation? Book a single project. It is a simple way to test working together.

Sales missions and roadshows

Single or multi-city, trade or media. We pick the cities, invite the right agents and operators, run the day and follow up every contact within the week.

Outcome: Agents and operators met face to face

Discuss a project Related service

Packages

Clear starting prices, so you know where you stand before the first call.

Starter

Testing one market

From€2,500per month, excl. VAT+ paid activity and expenses as add-ons

Minimum 3 months

  • Sales representation in one market
  • Two press pushes
  • One seller training session
  • Essential trade materials
  • Monthly results report
Book a call

Most chosen

Growth

Brands active in several markets

From€4,500per month, excl. VAT+ paid activity and expenses as add-ons

Minimum 3 months, 90-day cycles

  • Representation in several markets
  • PR and creator programme
  • Two retail co-op campaigns
  • Several seller training sessions
  • Targeted content campaigns
  • Monthly report and quarterly review
Book a call

Market Leader

Established brands leading in Europe

From€7,500per month, excl. VAT+ paid activity and expenses as add-ons

12-month plan

  • Full representation in all priority markets
  • Trade fairs and roadshows managed for you
  • Ongoing PR, creators and co-op campaigns
  • Training programme across markets
  • MICE support
  • Live dashboard and monthly report
Book a call

Monthly starting prices, excluding VAT. All paid activity and business expenses are add-ons, quoted and approved by you before anything is spent: media buying and paid campaigns, trade fair stands and registrations, travel and accommodation, press trip costs, printing and production. You get a firm quote after the first call.

Compare packages in detail →

What clients say

Clients are anonymised at their request.

Working with LMDV felt like having our own team in Europe. Before, we lost momentum after every trade fair. Now every lead is followed up and meetings are prepared. In the first year we were placed with operators we had been trying to reach for years.
Director of Marketing, European destination board
We knew our itineraries were strong, but we were not presenting them the right way. LMDV helped us adapt our offer for Germany, introduced us to the right operators and trained their sales teams. We signed new contracts and appeared in catalogues.
Founder, Mediterranean DMC

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From our insights

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Questions we are often asked

What does LMDV Agency do?

LMDV Agency is a Paris-based tourism representation and marketing agency. We represent destinations, DMCs, hotels, cruise and rail brands and attractions to European tour operators, travel agents and journalists. Sales representation, trade marketing, PR, content, training and reporting are run by one team.

Which markets do you cover?

France is our home market. We also cover Benelux, Germany and Italy, and work with partners in Spanish-speaking markets.

Who do you work with?

Tourism boards and DMOs, DMCs, hotels and resorts, cruise and rail companies, attractions and experiences, and luxury and lifestyle travel brands that want more business from the European travel trade and European travellers.

How is LMDV different from large global representation networks?

We work only with tourism brands growing in France and Europe. The senior people you meet on the first call run your account, trade and press work follow one plan, and every client gets the same monthly report on meetings, leads, coverage and return.

How does working with LMDV start?

With a 30-minute call. If there is a fit, we write a 90-day plan with targets, then run the meetings, campaigns and press work, with a short weekly update and a monthly report.

All questions →

Most brands we talk to already know their European sales could do more. Let’s start there.

For travel brands ready to invest in France and Europe. 30 minutes, no obligation.

Book a callOr get the service guide →