How we work
Four stages, repeated every 90 days. Each cycle ends with results you can see and a clear plan for the next one.
The four stages
Discover
We review your product, current partners, materials and goals, and what works in Europe for brands like yours.
Build
We write a 90-day plan with targets, budgets and named buyers and media. It becomes our shared roadmap.
Activate
We run the meetings, campaigns, press work and content. You get a short update every week and results every month.
Grow
We review what delivered, drop what did not and put more into what worked for the next cycle.
What each stage involves
Discover
We learn your product, your current partners and how buyers in each market see you compared with competitors. We also ask about your priorities, timelines and internal constraints. By the end we agree on where you are and where you want to be.
Build
We write a 90-day plan. It names the operators and agencies to approach, the media to pitch, the campaigns to run, the budget and who does what. It is detailed enough to guide daily work and loose enough to change when an opportunity appears.
Activate
We meet buyers, run press work, produce content and manage campaigns. Every action links back to the plan. You get a short weekly update and nothing is left waiting for a reply.
Grow
We compare results with the plan: meetings, leads, coverage, campaign performance and return. Strong markets get more effort. Weak formats get changed or dropped. New opportunities go into the next plan.
What you can expect from us
- One named contact who knows your account.
- Prepared meetings, with decks written for each buyer.
- Follow-up within the week after every meeting or fair.
- A weekly update and a monthly results report.
- Honest advice when something is not working.
Your first 90 days
An illustrative plan. Deliverables are ours to produce; contracts and bookings also depend on buyers and on your readiness, so we never guarantee them.
- Weeks 1–2
Review
Product, pricing, materials and current partners reviewed; target markets agreed.
Deliverable Market and product review
- Weeks 3–4
Plan
Named buyer and media targets approved by you; sales kit adapted to each market.
Deliverable 90-day plan with targets
- Weeks 5–10
Activate
Operator and agency meetings, press pitches and the first seller training.
Deliverable Weekly update and meeting notes
- Weeks 11–12
Review and decide
Pipeline, coverage and spend reviewed; what to keep, change or stop for the next cycle.
Deliverable Quarterly report and next plan
What we need from you
- Product facts, rates and availability
- Images and brand assets you are allowed to share
- One decision-maker who approves within 5 working days
- Booking data from partners, where you can share it
What the monthly report contains
- Meetings held and contacts made, by market
- Pipeline: leads by stage, contracts in progress
- Press and creator coverage, with links
- Campaign spend set against results
- What we recommend for next month
Most brands we talk to already know their European sales could do more. Let’s start there.
For travel brands ready to invest in France and Europe. 30 minutes, no obligation.