Starter suits a destination or DMC new to Europe. It focuses on positioning, the first introductions and early coverage, so you learn where you fit before spending more.
Growth suits brands with some presence that want consistent results. Regular meetings, press trips, campaigns and training run on a steady rhythm. For many clients it works like a permanent office in Europe.
Market Leader suits established brands that want to lead in several markets at once, with fairs, roadshows, co-ops, PR and content managed for them and results visible at any time.
You can move between packages as your business changes. A Starter package for a hotel might lean on training, while one for a DMC might lean on operator outreach.