Get covered where your buyers and travellers read
We find the story in your product, pitch it to the right journalists and creators, run press trips and report every piece of coverage.
Why it matters
Travellers usually read about a place long before they book it. Operators notice which destinations and hotels are getting coverage. Earned media does something advertising cannot: it tells both groups that someone independent thought you were worth writing about.
We work as your PR team in Europe. We know which editors take travel seriously, which outlets influence bookings and which creators produce work their audience acts on.
What we do
- Story development
- We turn features into angles editors want. A chef-led food trail is a story. Comfortable rooms are not.
- Targeted pitching
- Tailored pitches and exclusives to a short list of relevant journalists, timed to their editorial calendars.
- Press trips
- Itineraries, logistics and hosting, with the right journalist matched to the right trip.
- Creator partnerships
- Selected creators, clear briefs and content guidelines, so posts are authentic and accurate.
- Ongoing relations
- Regular updates and fresh angles so you are on an editor’s list when they plan a feature.
- Coverage reports
- Clips, reach and estimated value, linked to what is happening in your sales pipeline.
In practice
We do not send generic releases to long lists. Most of the value comes from a smaller number of relationships kept warm over time, and from giving journalists something they can actually use.
PR works best next to trade activity. When you are meeting French operators, coverage in French media gives those meetings a backdrop. Operators feel safer adding you when their clients have already read about you.
Who it suits
Destinations and DMOs shaping how a market sees them, DMCs and hotels that want credibility with operators, cruise and rail brands, and attractions trying to get on the traveller’s list.
Often combined with
How delivery works
- Deliverables
- Story development · Targeted pitching · Press trips
- Cadence
- Monthly pitching, coverage report each month
- What we need from you
- Story material, spokesperson availability, press trip hosting where relevant
- Approvals
- You approve targets, materials and any spend before we act.
Most brands we talk to already know their European sales could do more. Let’s start there.
For travel brands ready to invest in France and Europe. 30 minutes, no obligation.