Insights
Practical articles on selling travel in Europe, based on our day-to-day work with destinations, DMCs, hotels and attractions.
All articles
- Reporting
Measuring tourism marketing: from activity to impact
Trade fairs, press trips and posts keep a team busy. The question is which of them moved sales.
- Training
Why agents need more than a brochure
Agents recommend what they understand. A catalogue description rarely gets them there.
- Market entry
Entering the European market: a practical guide
Europe is several markets with different buyers and habits. A plan that treats it as one usually stalls.
- Content
How content and social media support tourism sales
Content is usually treated as inspiration. Used properly, it is also a sales tool for your trade partners.
- PR
How tourism brands can use PR to build trust
Advertising buys attention. Coverage earns credibility, and both operators and travellers notice the difference.
- Representation
Why trade representation still matters in Europe
Online booking has grown, but operators still choose products through people they trust.
Most brands we talk to already know their European sales could do more. Let’s start there.
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