Training
Training That Builds Confidence and Increases Sales
We create practical learning experiences that help agents and product teams understand, position, and sell your brand with clarity.
Introduction
Even the strongest tourism product cannot succeed if the people selling it do not fully understand it. Travel agents, tour operator staff, and product managers are often faced with long lists of options. To stand out, your brand must be easy to explain, easy to position, and easy to sell.
At LMDV Agency, we design and deliver training sessions that achieve exactly that. Whether live in person, online, or through supporting materials, our training makes sure your partners know what you offer and how to present it confidently.
Why Training is Essential
Travel sellers are busy. They handle multiple destinations, hotels, and experiences every day. Without guidance, many will choose to sell what they know best or what feels simplest. That means your brand risks being ignored, no matter how good your product is.
Training turns this around. By giving sellers the knowledge and confidence to present your product, you increase the chances that they will choose you over competitors. For destinations, this means agents promote your location more often. For DMCs, it means operators trust your itineraries. For hotels, it means front-line staff recommend your property first.
Training is not just about explaining facts. It is about building understanding and trust that lasts.
Our Approach to Training
We start by learning your product inside out. We identify the key features and benefits that will resonate most with trade partners and travelers. From there, we design training that is short, clear, and focused on what sellers truly need.
Our sessions can be delivered in different formats. We host live training for agents in-market, run virtual sessions for teams across countries, or create recorded modules that staff can revisit at their own pace. We also provide simple supporting materials — reference sheets, decks, or guides — so knowledge does not fade once the session ends.
Each training is tailored to the market. Agents in Germany may prefer structured, detail-heavy presentations. Agents in France may respond better to story-driven explanations. We adjust tone, examples, and focus so your training fits cultural expectations.
What Makes Our Training Effective
We believe training should never feel like a lecture. That is why our sessions are interactive and practical. We encourage questions, use real-life sales situations, and focus on giving participants tools they can use the same day.
We also keep things simple. Instead of overwhelming sellers with every detail, we highlight the points that will help them explain your product clearly to their clients. This clarity is what creates confidence, and confidence is what leads to sales.
Training in Action
A DMC preparing to work with new operators may need a session that explains unique itineraries and highlights logistical strengths. We would create a program that helps product managers understand how those itineraries fit into their catalogs and how to present them to customers.
A hotel launching in a new market may need to train agencies on room types, facilities, and seasonal offers. We would design a session that not only presents features but also frames the hotel as the ideal choice for different traveler profiles.
A destination entering Europe may need a broad campaign of training sessions for multiple markets. We would coordinate roadshows or webinars that introduce the destination’s highlights while addressing the specific needs of each region.
In every case, the training is designed to be useful, memorable, and easy to apply.
Ongoing Support
Training is not a one-time event. New staff join agencies, products change, and offers evolve. That is why we recommend regular updates. We can create refresh sessions, update materials, and keep your brand top of mind with the trade.
This consistency ensures that sellers always have the latest information and always feel confident in promoting your product.
Measuring Results
We track the impact of training by reviewing engagement during sessions, collecting feedback from participants, and monitoring sales outcomes where possible. Many clients see immediate benefits in the form of stronger placement in operator catalogs, more confident agents recommending their brand, and increased bookings.
By combining training with sales representation and trade marketing, the effect multiplies. Training prepares sellers, while campaigns and representation keep momentum going.
Who Benefits Most
Training is valuable for any tourism brand that depends on trade partners for sales. Destinations gain advocates who can explain their highlights. DMCs get operators who trust them as local experts. Hotels and resorts ensure agents recommend them confidently. Attractions and experiences secure placement by making sellers feel informed.
Any brand that wants to be chosen more often benefits from professional training.
Why Work With LMDV
Clients choose LMDV because our training is practical, tailored, and respectful of participants’ time. We combine product knowledge with an understanding of how the European trade works. We know what agents and product teams need to hear to feel confident, and we present it in ways that stick.
Our Paris base gives us access to key European markets, and our network allows us to deliver training across multiple regions and languages. By working with us, you gain a partner who not only represents your product but also makes sure others can represent it on your behalf.
Ready to make your product easier to sell?
We will design and deliver training that gives trade partners the knowledge and confidence they need to promote your brand.
