Case Studies
Real Results From Tourism Representation and Marketing
We show how our process turns strategy into outcomes that clients can see, measure, and build upon.
Introduction
Case studies are more than stories. They are proof. For tourism brands entering or expanding in Europe, evidence of success matters as much as promises. That is why we share examples of how our work has delivered growth for destinations, DMCs, hotels, and attractions.
Each case follows the same journey: a client with a challenge, a plan built to meet it, actions delivered in-market, and results that made a measurable difference. By sharing these stories, we demonstrate what is possible when representation, marketing, and PR are connected into one approach.
Case Study 1
Destination Seeking Visibility in France and Benelux
The challenge
A mid-sized destination wanted to grow arrivals from France and Benelux but had little recognition among operators or media. They had attended trade fairs but struggled to follow up and convert leads.
Our approach
We began with discovery, reviewing their product positioning and existing materials. The build stage produced a six-month plan that focused on operator meetings, training sessions, and a press trip. We designed content kits in French and Dutch and prepared a calendar of trade and media outreach.
The results
By the end of six months, the destination had secured placement with two new operators, hosted a successful press trip that generated coverage in leading publications, and increased trade inquiries by more than one third. The client gained not just visibility but also a stronger network of committed partners.
Case Study 2
DMC Expanding Into the German Market
The challenge
A destination management company wanted to enter Germany, a market known for its structured itineraries and detail-oriented buyers. The DMC’s existing packages did not fully match German expectations.
Our approach
We adjusted itineraries to include more structured activities, reviewed pricing models, and translated materials into German with cultural nuance. We arranged meetings with niche operators likely to appreciate the DMC’s unique experiences. Training sessions helped operators understand how to sell these itineraries effectively.
The results
Within a year, the DMC had signed contracts with three operators, secured placement in two major catalogs, and received strong feedback on its revised packages. The adjustments not only opened Germany but also made the product more competitive in other European markets.
Case Study 3
Hotel Chain Building Trade Partnerships in Benelux
The challenge
A hotel group with properties across the Mediterranean wanted stronger relationships with agencies in Benelux. Despite high-quality properties, they lacked consistent placement in trade programs.
Our approach
We developed a campaign that combined sales meetings, training sessions, and retail partnerships. We created simple agent guides highlighting unique selling points of each property and coordinated promotions with leading travel networks.
The results
The hotel chain saw a marked increase in preferred placements and direct bookings through agency partners. Within nine months, sales from Benelux markets grew significantly, and the group reported more engaged agency staff recommending their hotels to clients.
Case Study 4
Attraction Gaining Media and Trade Attention
The challenge
An attraction wanted to boost visitor numbers from European travelers but struggled to gain exposure in operator programs and in the media.
Our approach
We pitched the attraction’s story to journalists, highlighting unique features that tied into broader travel trends. At the same time, we created trade kits and arranged meetings with operators to integrate the attraction into regional packages. We supported both efforts with targeted social media content.
The results
The attraction gained coverage in multiple travel magazines and online outlets, positioning it as a must-see experience. Several operators added it to their itineraries, and group bookings increased during the following season.
Why Case Studies Are Useful
These examples are not just success stories. They are illustrations of how structured processes create results. Each case began with a challenge, followed a plan, and ended with measurable outcomes. They also show the diversity of clients we support — destinations, DMCs, hotels, and attractions — and the range of services we provide, from sales and training to PR and content.
For potential clients, case studies offer reassurance. They show that growth is possible, that European markets can be accessed with the right approach, and that results are not left to chance but built step by step.
What We Measure
When reviewing results, we look at more than one number. Success may be reflected in signed contracts, new catalog placements, media coverage, or booking increases. In some cases, it is also about building relationships that create long-term growth beyond the first campaign.
By combining reporting with narrative, we help clients see not just what was achieved but also how it was achieved. This makes it easier to repeat success and scale results in future cycles.
Why Work With LMDV
Clients choose LMDV because we make results visible. We do not stop at running campaigns or attending meetings. We track outcomes, share them clearly, and explain what they mean for your brand. Case studies like these are possible because our process — Discover, Build, Activate, Grow — keeps projects structured and focused on outcomes.
From our base in Paris, we connect clients with European trade and media, while our network extends into Spanish speaking markets. This reach ensures that results are not limited to one region but can grow across multiple markets.
Want to see your brand as our next success story?
We will design a plan that addresses your challenges and delivers results you can share with confidence.
