How We Work
A Process Designed for Growth in Tourism
We follow a clear step-by-step approach that takes your brand from strategy to measurable results in Europe.
Introduction
Tourism brands often struggle when entering or expanding in European markets because efforts are scattered or inconsistent. Some focus only on sales meetings without support from marketing. Others spend heavily on campaigns that are not backed by trade relationships. At LMDV Agency, we believe success requires a structured process that links strategy, execution, and continuous improvement.
Our approach is built around four stages: Discover, Build, Activate, and Grow. This framework keeps every project focused, transparent, and result-oriented. It also ensures your resources are invested where they create the most impact.
Discover
Every project begins with discovery. We take the time to understand your brand, your goals, and your existing market presence. This stage is not about rushing into action but about creating a clear foundation for what follows.
We review your product and positioning, assess your current partners, and identify the opportunities available in European markets. We look at how your brand is perceived by trade buyers, how it compares to competitors, and how it can be presented more effectively.
Discovery also includes listening to you. We want to know your priorities, timelines, and expectations. This alignment ensures we work as an extension of your team rather than as an outside agency. By the end of this stage, we have a shared understanding of where you are today and what goals we are working toward.
Active
Activation is where plans turn into results. During this stage, we put the strategy into action through trade meetings, media outreach, content production, and campaigns.
We meet with operators, wholesalers, and agencies to present your product. We run press briefings, pitch stories to editors, and coordinate coverage with creators. We create content for trade and social channels, manage campaigns with partners, and represent you at fairs and roadshows.
Every action is linked back to the plan. Weekly progress updates keep you informed, and adjustments are made as needed. Activation is about consistent presence in the market. Buyers and media see your brand regularly, and opportunities are followed up without delay.
Build
Once discovery is complete, we move to building the plan. This is where strategy takes shape. We design a 90-day roadmap that sets clear objectives, identifies target markets, and defines the mix of services needed.
The plan is practical, not theoretical. It lays out which trade partners to approach, which media to engage, and what campaigns to run. It sets budgets, timelines, and responsibilities. Most importantly, it gives you a clear picture of how representation, marketing, and PR will work together.
This stage ensures that actions are aligned with strategy. Instead of trying everything at once, we focus on the activities that will bring the highest return. The plan is detailed enough to guide daily actions but flexible enough to adapt as new opportunities arise.
Grow
Growth comes from review and refinement. At the end of each cycle, we measure results against the plan. We track meetings, leads, coverage, campaign performance, and ROI. We then analyze what worked best and what should be improved.
Growth is not just about reporting numbers. It is about using insights to shape the next cycle. If one market shows stronger results, we expand efforts there. If a campaign format delivers weak returns, we adjust or replace it. If a new opportunity emerges, we integrate it into the next plan.
By repeating this cycle, your brand grows steadily. Visibility increases, relationships strengthen, and bookings rise. Instead of short-term activity, you gain long-term presence and credibility in European markets.
Why This Process Works
Our framework works because it combines discipline with flexibility. The four stages keep projects structured, so nothing is left to chance. At the same time, each stage allows space to adapt to feedback, market shifts, and emerging opportunities.
This process also connects sales, marketing, and PR into one system. Instead of treating them as separate activities, we make sure they support each other. A press trip feeds content into social campaigns. A sales meeting is supported by training materials. A trade partnership is backed by media coverage. This integration shortens the path from awareness to booking.
Examples in Practice
A destination board may begin with discovery to assess its position in the French market. The build stage produces a plan that combines operator meetings with media campaigns. Activation includes roadshows, press trips, and co-op marketing. Growth comes from tracking which operators deliver bookings and which stories gain coverage, then refining the next cycle to focus on the strongest results.
A hotel group may use the process to expand into Benelux. Discovery highlights which agencies fit best. The plan prioritizes those agencies and outlines campaigns to support them. Activation brings training sessions and digital promotions. Growth tracks which partners deliver room nights and adjusts the strategy accordingly.
These examples show how the process adapts to different brands while keeping the structure consistent.
Who Benefits Most
The process is valuable for any tourism brand entering or expanding in Europe. Destinations gain a clear framework for representation and promotion. DMCs benefit from structured product testing and trade engagement. Hotels and resorts gain visibility supported by consistent follow-up. Attractions and experiences build trust by combining trade and media presence.
Why Work With LMDV
Clients choose LMDV because we make complex markets easier to navigate. Our process is transparent, so you always know what stage you are in and what to expect. We balance strategy with execution, ensuring that plans are not left on paper but turned into action.
Based in Paris, we are close to European trade and media hubs, and our network extends into Spanish speaking markets. By following our process, you gain both structure and presence, backed by reporting and insights that keep you confident in every decision.
We will guide your brand through discovery, planning, activation, and growth in European markets.
Grow sales and stay ahead in the competitive market by being among the first to benefit from our game-changing solutions.
